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The "Classics" Collection featuring Bia

The “Classics”
Collection
featuring Bia

"Real disruption that resonates with customer isn't just about getting ranges and collaborations right, it's about being prepared to break new ground," said Missguided Founder and CEO Nitin Passi.
Global fashion brand MISSGUIDED and iconic streetwear legend SEAN JOHN proudly present this fall's must-have capsule collection SEAN JOHN X MISSGUIDED The Classics. Sean john's first women's collaboration, this capsule was designed to empower women to be seen, use their voices and embrace individuality.

Inspired by the history of the Sean john and its music heritage, this collection features the velour, nylon and sweat fabrics synonymous with Sean john's classic styles. The range offers joggers with coordinating hoodies, oversized t-shirts, bike shorts, mini dresses, leggings, bodysuits, intimates and accessories. Classic styles are updated in contemporary silhouettes, with the signature pieces loved by Lil Kim, Rihanna and Paris Hilton reimagined for future idols. The statement bandana print seen throughout the collection is a nod to jennifer Lopez's iconic Sean John moment from the 2000s.

STARRING BIA

"I remember how iconic Sean John was to me growing up. it represents a Hip-hop legacy that I feel empowered in," states BIA.
The campaign, shot by Bonnie Nichoalds, is frontend by up-and-coming icon and rapper BIA, who embodies the collaboration's fearless, creative and trailblazing spirit. BIA's spotlight in the campaign brings to life the authentic music DNA of the Sean John brand and Missguided's mission for female empowerment.