Since Diddy first launched Sean John 20 years ago, big cats have been part of our brand. It all started with the Lion. The King of the Jungle, the King of New York aka the concrete jungle. In recent years, our designs have featured everything from lions, tigers, leopards, endangered animals and more. Fierce and bold, these big cats represent the power of Sean John style.
This fall, our mascot is the Black Panther. Inspired by the revolutionary Black Panther Party, this icon stands for the people, equality and freedom. Freedom to, say and wear what you want.