Founded in 1998 by music icon Sean “Diddy” Combs, Sean John quickly became a cultural force that took the fashion world by storm.Inspired by the extraordinary lifestyle of Diddy himself, Sean John’s impeccable design bridged the gap between menswear and streetwear long before it was trendy.
And when you redefine men’s fashion, awards follow. In 2004, Diddy was named CFDA Menswear Designer of the Year, the ultimate honor, cementing Sean John’s legendary status.And the awards keep coming… Sean John received the prestigious Fifi Award for its fragrance Unforgivable in 2007, then again for the scent I Am King in 2009.Today, the brand spans multiple categories, including Tailored Suits, Outerwear, Hats, Watches, Eyewear, Fragrance, Loungewear, Bedding and more.
As a brand rooted in Fashiontainment, Sean John has longstanding relationships with influential celebrities and artists, both iconic and on the verge. Recently Sean John campaigns have featured the likes of John Wall, Quincy Combs, Blockboi JB, YFN Lucci, Jacquees and more.
For over 20 years, Sean John has inspired countless people across the world to DREAM BIG and look good while doing it. Like Diddy says, “Fashion is a part of my life, it’s important to dream and Sean John has always been a dream that has come true.”
Hailing from Harlem, Sean Combs is known as one of the most influential figures of modern culture. As a rapper, singer, songwriter, producer and record executive, he forever changed the music industry with Bad Boy Records. Diddy is the definition of a mogul, with a diverse portfolio of businesses that span entertainment, media, marketing, beverage and fashion. He launched Sean John to create a lifestyle brand that would influence generations to come.