10-year-old Lebron James Jr. and 8-year-old Bryce James, sons of Lebron & Savannah James, are also featured in the “Little Dreamers” segment of the campaign, representing the next generation of Big Dreamers. They have also appeared in campaigns with their dad before, so they’re not amateurs to this modeling thing.
Sean John President Jeff Tweedy dished on the fashion line’s campaign saying, “Sean Combs lives by the words, ‘Dream It, Wake Up, Do It.’ When he created the Sean John line, it was with this mission in mind. This is a brand for those who not only dream but dream far beyond their limitations. Our fall campaign concept truly celebrates those young men who bring their dreams to fruition. Jussie and Quincy are quintessential examples of the Sean John man and are true role models for our Dream Big concept.”