The two rappers will be a part of the “Dream Big” marketing and advertising campaign, which is aimed at re-introducing Sean John to a new generation of consumers.
“It’s an honor to reintroduce an iconic brand like Sean John to a new generation in 2019,” said Derez De’Shon. “Diddy did it big now me and Blocboy JB will do it big and continue the tradition. I believe I’m coming from a place that is common within all of us, whether rich, poor, homeless, or you got a big ass house. I was speaking from a place nobody speaks from…trying to keep faith in God, but you’re living in hell. That’s where I came from.” Read more.