Sean John, a privately held company, was created by music icon Sean "Diddy" Combs and made its fashion debut with a men's sportswear collection for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John remains one of the most impressive full lifestyle brands in the US and around the world. Sean John, in partnership with Estée Lauder Companies, has launched two signature men's fragrance, Unforgivable and I AM KING, as well as Unforgivable Women's. Both men's fragrances have won the FiFi awards in the best men's fragrance prestige category. In May of 2010 Sean John signed a deal with Macy's to be the exclusive U.S. department store retailer for the Sean John men's sportswear collection beginning Holiday 2010. The Sean John product will be available online at macys.com and in over 400 Macy's stores across the country in 2012, with additional doors to be added in the years ahead.